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Retention Season - Turn Your Summer Slowdown Into Year-round Momentum 

by Curt Holloway, Smart Tan, 05.2025

SUMMER doesn’t have to mean slowing down—not for today’s savvy salon. With the right mix of services, smart strategies, and well- structured, highvalue memberships, you can turn the so-called off-season into a period of steady traffic and strong revenue.

If you’ve embraced wellness offerings that appeal to customers looking for more than a tan and memberships that provide...

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