Membership Mindset
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Membership Mindset
Inspired Ideas, Smart Tan, 05.205
Matt Russell, CEO of Smart Tan & SmartSun Therapy
MEMBERSHIP-BASED models have long been the cornerstone of successful tanning businesses. And while that may seem like old news, the sheer importance of this approach makes it worth repeating. Today, memberships aren’t just part of your business— they are your business. Yes, you can and should have other revenue drivers, but a strong, high-value membership structure is what ties everything together. It’s the engine that powers your entire operation.
